Why I Started Invested Friends

Let’s be real: most men are doing life without the kind of friendship that makes it better

We’re carrying our businesses, our families, our responsibilities — and doing it well — but under the surface, something’s off

We don’t talk about it. We push through. And friendship?

It becomes an afterthought, a “nice to have,” instead of the life-enhancing force it should be

I started Invested Friends because I got tired of seeing brilliant men doing life alone

Not rock-bottom. Just quietly disconnected

No one teaches us how to build friendships as adults. Especially not as self-employed, growth-minded men

The old social structures (pubs, sports teams, faith communities) are fading. And most of the support for men only shows up after things get really bad. I wanted to change that

Strong friendships. Strong futures

Who I Am

I'm Ben — a coach, community builder, and South African-born big-hearted bloke living in

Devon

My background is in personal development, coaching, and group facilitation — but the real reason I do this is simple: because I’ve lived it

I’ve experienced what happens when male friendship becomes something you actively build, instead of something you hope for

I’ve seen how it transforms not just your mental health, but your business, your relationships, your sense of purpose

And I’ve made it my mission to create a space where other men can do the same

The long-term mission is clear: to shift friendship up the priority list in men’s lives—so they no longer live life alone, distracted, or quietly disconnected

Why Invested Friends?

Because real friendship doesn’t just. happen. It takes small, consistent effort. It takes intention. And it takes mutual commitment

That’s what makes it powerful. That’s what makes it last

Invested Friends isn’t a therapy group. It’s not a place to vent and disappear. It’s a platform, a practice, and a community — built for men who want to show up for themselves and for each other

It’s for the man who’s not in crisis… but knows he’s missing something